is a nourishing and protective shampoo for colored hair. The shampoo is enriched with Chroma Lock + Metal Detox system to protect hair color and prevent fading. The moisturizing Chroma Color Protective Shampoo makes the hair softer and shinier. This way you can enjoy a beautiful, vibrant hair color for longer. Chroma Lock penetrates deep into the hair fibers to create new hydrogen and ionic bonds and strengthen the damaged internal keratin structure. The hair becomes noticeably stronger and more manageable. Metal Detox is a technology based on chelating agents that neutralize metal particles in the water. Metal build-up can negatively affect hair color. Thanks to the Metal Detox in FarmaVita Amethyste Chroma Color Protective, the hair color remains beautiful, radiant and vibrant for as long as possible. All FarmaVita Amethyste shampoos have been developed with a mild base of Rice Starch and various natural ingredients. The formulas are sulfate-free, absorb excessive sebum, protect against external damage and give volume & body to every hair type. Main benefits of Amethyste Chroma: - 92% better color retention - 90% more shine - 56% stronger hair