is a powerful, dust-free bleaching powder that lightens up to 9 levels with a low ammonia value. The innovative formula of EVE Experience Bleaching Powder is able to retain the ammonia and gradually release it during bleaching, achieving a high lift with a lower ammonia percentage than compared to other classic bleaching powders. This system provides a comfortable experience for both the customer and the hairdresser, and reduces unwanted ammonia odor. Enriched with KV (vegetal keratin) technology, EVE bleaching powder provides maximum lift without compromising hair quality. No Yellow Effect neutralizes unwanted heat during bleaching for perfect, cool blonde results. The EVE Experience High Lift Blonde Powder has a new technology that makes the processing time up to 20% faster! The bleaching powder has a fine texture that ensures high adhesion and a better texture. Eve Experience Bleaching Powder is suitable for any bleaching technique.